Strategic Advisory for Consumer Businesses
MICHAEL H COWAN
Independent strategic advisory & proprietary tools for FMCG leaders navigating market dynamics, profitable growth, operational complexity, and AI adoption.
Strategic Support
Strategic advisory, proprietary systems, and executive insight designed to step-change growth, capability, and decision quality.
Strategic Advisory
Independent strategic advisory for leadership teams navigating growth, transformation, capability, and complex commercial decisions.
Strategic Direction & Leadership Capability
Brand, Marketing, and Commercial Strategy
Business Operating Models & AI Adoption
Embedded IP Solutions
Proprietary commercial systems and AI-enabled tools embedded into organisations to improve decision quality and execution, reduce leakage, and strengthen capability.
Strategic Briefings
Executive-level analysis and strategic insight focused on growth, leadership, AI transformation, and consumer business performance.
Independent Perspective Objective strategic judgment without consulting or agency fluff.
Commercially Focused Everything tied to growth, margin, and execution.
Systems Thinking Solving the structural problems, not just fixing symptoms.
Embedded Capability Building stronger internal capability that compounds over time.
25+ years operating inside consumer businesses and advising leadership teams across 850+ consumer brands globally.
Focused on the commercial systems behind growth — improving decision quality, capital efficiency, capability, and execution.
Strategic Judgement Built Inside the System
APPROACH
Most advisors observe the business from the outside. My perspective was built operating inside global consumer organisations, founder-led businesses, growth-stage ventures, and agencies over 25+ years.
My advisory work is focused on improving commercial performance by strengthening the systems behind growth — decision quality, strategy, operating models, capability, execution, and capital efficiency.
Clients engage me when strategic clarity, commercial discipline, and practical implementation are required across complex consumer businesses. My approach focuses on strengthening decision quality and building internal capability; improving execution, commercial performance, and long-term enterprise value.
Strategic Briefings
Executive-level analysis, strategic frameworks, and commercial perspectives focused on growth, capability, leadership, and consumer business performance.
Executive Briefings
Strategic analysis and commercial perspectives for CEOs, founders, and leadership teams navigating growth, operating complexity, and AI adoption.
Brand Investment Reports
Commercial and brand-side assessment of acquisition opportunities, operating risk, capability gaps, and growth potential.
FMCG Vault
A growing library of proprietary frameworks, operating models, diagnostics, and strategic decision tools developed across 850+ consumer brands.
Start the Conversation
If you’re navigating strategic growth, operating complexity, capability challenges, or AI adoption within a consumer business — let’s talk.
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