Proprietary Solutions
A private suite of strategic advisory tools, diagnostics, and operating systems designed to improve brand clarity, marketing effectiveness, commercial performance, and AI-supported capability.
My advisory work is supported by proprietary IP developed from decades inside and alongside FMCG, retail, hospitality, sport, and other consumer-led businesses.
Each solution gives leadership teams a practical system for diagnosing performance gaps, sharpening strategic decisions, improving commercial discipline, and turning insight into action.
Commercial IP Built for Consumer-Led Growth
Brand Clarity™
Codify brand DNA, strategy, and execution standards across the organisation.
Beachheads™
A 3-stage new market entry and capital allocation decision system.
AI Readiness Audit™
Identify where AI improves operations, capability, and capital efficiency.
Mazefish™ Intelligence
Advanced analytics turning data complexity into commercial decision clarity.
PromoGrids™ (Beta)
Improves visibility and control over trade spend & promotional investment exposure.
Retail Standards™
Translate commercial strategy into consistent retail execution.