Why join?
Generative-AI can spit out endless logos, taglines and TikToks in seconds. What it can’t create on its own is the strategic backbone that keeps your brand from disappearing into the void.
Enter the 7-step Brand Distillery™ framework.
In just 90 minutes you’ll master the groundbreaking 7-step Brand Distillery™ framework—first unveiled at DMX Dublin 2018 and now super-charged with cutting-edge marketing science and AI workflows—so you can turn raw ideas into winning FMCG & FoodBev brands. We’ll show you precisely which AI tools power each stage, from consumer-insight mining and whitespace mapping, through brand architecture and MVP creation, all the way to route-to-market strategy and trade sell-in decks.
⸻
You’ll leave with
A new lens on where brand-building really begins (hint: it isn’t the product).
A razor-sharp, one-sentence value proposition built live for one attendee—so you can repeat the process on your own brand.
Pro-level AI prompt sheets & workflows (ChatGPT, Claude, Midjourney, et al) ready to drop into your marketing and NPD workflows the following day.
A plug-and-play Brand Management worksheet (PDF) plus our AI-prompt cheat-sheet.
Up to 50% off a bespoke, in-house Brand Distillery™ programme for your organisation.
In just 90 minutes you’ll master the groundbreaking 7-step Brand Distillery™ framework—first unveiled at DMX Dublin 2018 and now super-charged with cutting-edge marketing science and AI workflows—so you can turn raw ideas into winning FMCG & FoodBev brands. We’ll show you precisely which AI tools power each stage, from consumer-insight mining and whitespace mapping, through brand architecture and MVP creation, all the way to route-to-market strategy and trade sell-in decks.
Who should attend?
Brand Owners • CMOs • Marketing / Comms leads • Brand Agencies • Founders - wanting to build enduring brands with clarity, speed and a strategic advantage.